Vanderbilt Wine
OLD VINES MEET NEW TECH
We developed an identity system and ecommerce experience for a Brooklyn-based wine seller.
#caratteristica
#caratteristica
#caratteristica
THE CHALLENGE
Vanderbilt Wine Merchants not your typical neighborhood wine shop. Not only do they provide the best natural and everyday wines at their Brooklyn storefront, they also offer a large inventory of fine and rare wines for sophisticated collectors and sommeliers to purchase online.
OUR APPROACH
SMAKK was tasked with communicating Vanderbilt’s dedication to quality wines in a way that was welcoming, not exclusive, and creating a user experience to simplify the complexities of wine provenance and taxonomy.
